the custard company


In a galaxy far, far away…Alright, it was the West Midlands, when the whole vape universe began to form, we started our journey by running a vape shop. We sold devices and a whole range of e-liquids. We learned what customers love by talking to thousands of people face to face, and realized we wanted to offer them something extraordinary.

Instead of selling other brands, we focused on the most important aspect of vaping…the flavour. Through this, we realized that the customers didn’t need a vast range of different flavours but one outstanding flavour that stood out from the rest. So we started The Custard Company and got ready for takeoff.